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Why Platinum?

Platinum does not tarnish or lose whiteness when worn.

Platinum
is naturally white, and therefore does not require alloying with other metals or repeated rhodium plating to maintain its whiteness.

Platinum jewellery, as with any piece subjected to daily use, will show surface scuffing over time. This is easily restored by cleaning and re-polishing.

Platinum
for jewellery is 95% pure, making it naturally hypo-allergenic and ideal for those with sensitive skin.
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Hallmarking

For platinum, the fineness mark takes the form of the fineness number contained within a ’house’ shaped shield.

Platinum is a dense metal, making it very durable. Platinum does not change shape or wear away so precious stones are held firmly and securely.

Platinum
is 30 times more rare than gold. Today, three quarters of the world’s platinum comes from South Africa.

Platinum
is more expensive than gold. Its rarity means that its price is invariably higher. The process of making a piece of platinum jewellery also requires a higher level of craftsmanship.

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Platinum History

When the Inca civilisation of South America discovered Platinum they were used to making fabulous jewels of rich yellow gold. Watching their corn crops ripen, they decided that the lighter colour of Platinum was due to it being ’unripe’ and threw any they found back in the river to wait until it had turned to gold.
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